For Marketing Connector, the meaning of both bi-directional and 2-way sync is different from what is used interchangeably by many to describe the same sync use case.
Bi-directional sync
Bi-directional, in the scope of Marketing connector, means ‘it can sync data from Postgres source to Marketing cloud destination or Marketing cloud destination to Postgres. This is done by the user creating 2 different connectors:
- Postgres to Marketing cloud connector
- Marketing cloud to Postgres connector
The process for this is described in another section.
2-way Sync
Scope of 2-way sync is that it can sync Marketing Cloud to Postgres and Postgres to Marketing Cloud in the same connector, which Marketing Connector cannot do.
In order to do this, you will need to implement your additional process and an example process is shown below:
